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National Burglar
& Fire Alarm Association Partners with WDT to Provide a Unique
Marketing Product
Norman, OK - August 14, 2009 - The National
Burglar and Fire Alarm Association (NBFAA) and Weather Decision
Technologies, Inc. (WDT), the world's leader in global weather
forecasting and nowcasting, is launching a powerful marketing
program to the NBFAA membership across all 50 states.
WDT's NOTUS Emergency and Weather Alerting Service offers the
opportunity for security companies to enhance recurring monthly
revenue (RMR) opportunities by connecting their customers to timely
emergency weather and other safety alerts, when they need them the
most. NOTUS is a white-label, brandable product, requiring no
hardware or software to be installed by the security company.
The WDT system provides the following key benefits for security
companies:
- A system that boosts customer retention and brand
awareness
- A marketing platform that creates daily positive interactions
with your customers
- A method to improve customer risk assessments with daily
weather conditions and alerts
- A value-added service to increase loyalty and RMR with no
hardware costs
As an approved Member Value Program Provider and Associate
Member of the NBFAA, WDT's NOTUSTM alerting system offers security
industry customers access to the widest array of weather, federal
emergency watches, warnings and statements available in the market.
With the NOTUS system, NBFAA members' customers can be assured of
maximum security and safety for themselves, their loved ones, and
their most precious assets, the instant severe weather strikes or
other threats approach their immediate environment.
"The WDT NOTUS service is a brandable alerting and forecast system
that offers security companies the ability to incorporate
advertising elements associated with National Weather Service (NWS)
severe weather watches and warnings," said Frank Ryan, Director of
Creative Sales Solutions, who is managing the promotion with
NBFAA.
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